Are you sticking to your recruitment resolutions?

bottle-548903__180The new year cobwebs are now well and truly blown away, vacancies are being approved and the recruitment budgets have been set so it is now all about finding talent; no more excuses about waiting for sign offs!

But how many of those recruitment resolutions about being innovative and creative, taking greater control of the employer brand and increasing candidate quality this year are you actually keeping? 

Are your candidates, hiring managers, colleagues and you confident that things are going to be different in 2015?

It is all too easy for us to revert to old habits as the pressure of work resumes and the need to present candidates quickly to hiring managers hinders the opportunity for you to stop and think about how to do things differently.  In a market where fewer people are unemployed than at any other time in the past seven years, the temptation to keep doing what you did before is likely to restrict your effectiveness in convincing top talent to make the move from their job to your vacancy.

The opportunity for recruiters to engage with talent directly exists in so many different ways and does not have to be complex or require in-depth planning to get started.  Developing your personal brand so that you are THE recruiter to engage with requires little effort whilst promoting your company EVP does not always need a full blown PR/marketing review and re-imagining. 

Applying a little thought and impetus yourself will create interest in you and by association your company and the career opportunities.  Allocating time and thought to understand what others do will enable you to learn new ways of promoting your positions, compare your tactics and gain greater awareness of what you can do.  Maybe this is year you embrace different social media, focus on video adverts or pro-actively present passive talent profiles to the business – even when you are not hiring.  Whatever it is, don’t be guilty of saying you are too busy to consider the alternatives to improve your performance.

Consistently, articles on skills shortage dominate the recruitment and business press, so the need to be more innovative to overcome recruitment challenges should be at the forefront of every recruiters mind, its starts with the first step – making time, understanding the problem and adopting an attitude of not being afraid to fail.

Being inspired to do things differently in the search for success is a feature of a champion, learning from those times when things goes wrong and continually striving to achieve will get you there, famously Babe Ruth struck out 1,330 times, but he also hit 714 home runs!  Resuming your old methods will only leave you behind your competition and you will represent Henry Ford’s “do what you’ve always done… “quote.

I believe that any recruiter has the opportunity to discover any candidate, you can be unique and you can get a return on your invested time and ideas.

So, revisit all those things you said you would do differently this year whilst you relaxed over the end of 2014 break and try different ways to improve your talent acquisition activities.

After all you’ve probably already had the lightbulb moment…!


Marc Drew is the Managing Director of Cogito Talent Limited, a direct hiring consultancy helping organisations to improve recruitment effectiveness. To understand more about how Cogito can help you to improve your recruitment performance visit, call +44 1179200125 or email