Case Study: Executive Talent Mapping

Case Study: Executive Talent Mapping

Insight to support leadership hiring

The Problem

British Ceramic Tile is one of the UK’s leading manufacturers of ceramic tiles, the business set ambitious growth plans and required the leadership structure and talent to develop the strategy.  As well as a desire for strong candidates, the CEO identified a need for greater market insight to shape their thinking and engaged Cogito to conduct Executive Talent Mapping.


What We Did

Our research commenced with a study of organisational structures of similar sized organisations and those organisations who had achieved similar growth.  With particular insight into the roles, responsibilities, experience and career trends from CEO to Heads of in those businesses.

From our insight British Ceramic Tile were able to determine the best structure for their organisation and the specific skills and experience they would require in two key positions; Operations Director and Commercial Director.

We helped develop the role proposition, pre-requisites and package and commenced a market mapping programme to identify suitable talent in relevant organisations and sectors.  Our insight ensured that we were approaching individuals who matched the skills, experience and stage of career required.


The Outcome

British Ceramic Tile successfully hired for both positions with candidates who not only came from target sectors, but who also displayed the right behaviours and career drivers to fit into their dynamic and ambitious business.

The overall project was delivered for less cost than their historic headhunt provider and the broader organisational insight is helping to shape future talent strategies.

Operating in a highly competitive market and as a business placing high emphasis on recruiting individuals against our values, it is vital that we work with a partner who understands our organisation, our people and our future.

Cogito completely get it; their research and mapping solutions have enabled us to engage with talent we would not normally attract through our traditional recruitment methods and suppliers.

As a partner they have offered consultative advice to help us shape roles and propositions to ensure that we are able to attract the best and helping us to achieve our goals of reducing recruitment agency and headhunt spend, and increasing the overall capability of the people in our organisation to achieve our strategy.

Marc and his team have been great support at all levels of our organisation and I look forward to continue to work with them as a key partner.” Tony Taylor CEO



To find out how your organisation can benefit from Executive Talent Mapping and understand what good looks like, call Cogito on 01179200125 or email

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