Case Study: Talent Mapping to support a Business Start Up

Case Study: Talent Mapping to support a Business Start Up


The Problem

Bennison Brown was formed in 2016 to address concerns that people have about the cost of financial advice, not knowing where they can receive trusted impartial advice to plan their financial future.  Key to their ethos of being a business where trust, integrity and value are at the heart of what they do are their staff, specifically Mortgage Advisers.  As a start-up with a desire to engage experienced talent from more prominent employers they knew they needed to think differently.


What We Did

Cogito was engaged to conduct a talent mapping project, focusing upon London-based Mortgage professionals at leading UK banks.  Key to our research was gaining an understanding of career ambitions and the type of businesses Mortgage Advisers wanted to work within, along with propensity to move, interest in Bennison Brown and remuneration expectations.

Whilst live vacancies existed, Bennison Brown wanted the added value of a future talent pipeline to avoid agency fees and the platform to engage with talent for the long term.  In addition the insights gained from conversations with over 160 individuals enabled the Directors to shape an effective employment proposition.

A Shortlist of immediately available candidates were submitted for consideration along with a larger pipeline of individuals to be approached for future vacancies.

Following first stage interviews, Cogito administered Psychometric and Ability testing to provide Bennison Brown with greater insight into the candidates.


The Outcome

Bennison Brown successfully hired for their open positions, presenting an immediate cost saving versus Recruitment Agency costs, as well benefiting from potential future recruits with an interest in working for Bennison Brown when they make their next career move.


As a small, yet ambitious business with big growth plans we identified the need to think more creatively about recruitment.  Of utmost importance was to work with a partner who could find talent which matched our culture and ways of working, along with the ability to promote our relatively unknown employer brand to people with the skills we desired, but that did not create significant levels of spend. 

We engaged Cogito to create talent pipelines for our business;  supporting both immediate hiring needs and providing the foundation for us to make future hires without additional costs.  The quality of candidates and level of market insight which enabled us to develop an effective proposition has led to immediate success, cost savings and the platform to recruit the right people for our business.” 

Andrew Brown, Director


To find out how your organisation can benefit from Talent Mapping and understand what good looks like, call Cogito on 01179200125 or email

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