On October 4th 2017, we hosted 30 HR leaders at Gloucestershire Cricket Club all keen to understand about how to Use Insights and Storytelling to build and promote Employer Brand
Cogito and our Expert Speakers highlighted the strength of talent insights and storytelling in building EVP and enhancing your employer brand. Using practical case studies and industry insight, the blend of presentation and round table discussion received immediate positive feedback from those in attendance.
Marc Drew, Cogito's Managing Director shared examples of projects delivered in Cogito's first three years in which we have utilised research and analytical skills to help businesses to improve direct hiring and employer brand.
One our most enjoyable pieces of work in past year has been the Arval Recruitment Transformation programme. Marc was joined by Chris Watts, Arval Recruitment Manager to talk about the journey, from under-performing outsource provider to high quality in house recruitment provision, with excellent results.
Our headline speakers, Oliver Strong and Anthony Burrows of Intelligent Emotion led an interactive session in which case studies and experience helped to highlight why storytelling has moved from the nursery to becoming recognised as a vital business tool in many of the world’s most successful companies. and how storytelling can both inspire the business change needed to make your employer brand a reality and attract the best talent to join you.
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