Case Study: Talent Mapping to support a Business Start Up

Case Study: Talent Mapping to support a Business Start Up

 

The Problem

Bennison Brown was formed in 2016 to address concerns that people have about the cost of financial advice, not knowing where they can receive trusted impartial advice to plan their financial future.  Key to their ethos of being a business where trust, integrity and value are at the heart of what they do are their staff, specifically Mortgage Advisers.  As a start-up with a desire to engage experienced talent from more prominent employers they knew they needed to think differently.

 

What We Did

Cogito was engaged to conduct a talent mapping project, focusing upon London-based Mortgage professionals at leading UK banks.  Key to our research was gaining an understanding of career ambitions and the type of businesses Mortgage Advisers wanted to work within, along with propensity to move, interest in Bennison Brown and remuneration expectations.

Whilst live vacancies existed, Bennison Brown wanted the added value of a future talent pipeline to avoid agency fees and the platform to engage with talent for the long term.  In addition the insights gained from conversations with over 160 individuals enabled the Directors to shape an effective employment proposition.

A Shortlist of immediately available candidates were submitted for consideration along with a larger pipeline of individuals to be approached for future vacancies.

Following first stage interviews, Cogito administered Psychometric and Ability testing to provide Bennison Brown with greater insight into the candidates.

 

The Outcome

Bennison Brown successfully hired for their open positions, presenting an immediate cost saving versus Recruitment Agency costs, as well benefiting from potential future recruits with an interest in working for Bennison Brown when they make their next career move.

 

As a small, yet ambitious business with big growth plans we identified the need to think more creatively about recruitment.  Of utmost importance was to work with a partner who could find talent which matched our culture and ways of working, along with the ability to promote our relatively unknown employer brand to people with the skills we desired, but that did not create significant levels of spend. 

We engaged Cogito to create talent pipelines for our business;  supporting both immediate hiring needs and providing the foundation for us to make future hires without additional costs.  The quality of candidates and level of market insight which enabled us to develop an effective proposition has led to immediate success, cost savings and the platform to recruit the right people for our business.” 

Andrew Brown, Director

 

To find out how your organisation can benefit from Talent Mapping and understand what good looks like, call Cogito on 01179200125 or email connect@cogitotalent.com

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Case Study: Executive Talent Mapping

Case Study: Executive Talent Mapping

Insight to support leadership hiring

The Problem

British Ceramic Tile is one of the UK’s leading manufacturers of ceramic tiles, the business set ambitious growth plans and required the leadership structure and talent to develop the strategy.  As well as a desire for strong candidates, the CEO identified a need for greater market insight to shape their thinking and engaged Cogito to conduct Executive Talent Mapping.

 

What We Did

Our research commenced with a study of organisational structures of similar sized organisations and those organisations who had achieved similar growth.  With particular insight into the roles, responsibilities, experience and career trends from CEO to Heads of in those businesses.

From our insight British Ceramic Tile were able to determine the best structure for their organisation and the specific skills and experience they would require in two key positions; Operations Director and Commercial Director.

We helped develop the role proposition, pre-requisites and package and commenced a market mapping programme to identify suitable talent in relevant organisations and sectors.  Our insight ensured that we were approaching individuals who matched the skills, experience and stage of career required.

 

The Outcome

British Ceramic Tile successfully hired for both positions with candidates who not only came from target sectors, but who also displayed the right behaviours and career drivers to fit into their dynamic and ambitious business.

The overall project was delivered for less cost than their historic headhunt provider and the broader organisational insight is helping to shape future talent strategies.

Operating in a highly competitive market and as a business placing high emphasis on recruiting individuals against our values, it is vital that we work with a partner who understands our organisation, our people and our future.

Cogito completely get it; their research and mapping solutions have enabled us to engage with talent we would not normally attract through our traditional recruitment methods and suppliers.

As a partner they have offered consultative advice to help us shape roles and propositions to ensure that we are able to attract the best and helping us to achieve our goals of reducing recruitment agency and headhunt spend, and increasing the overall capability of the people in our organisation to achieve our strategy.

Marc and his team have been great support at all levels of our organisation and I look forward to continue to work with them as a key partner.” Tony Taylor CEO

 

 

To find out how your organisation can benefit from Executive Talent Mapping and understand what good looks like, call Cogito on 01179200125 or email connect@cogitotalent.com

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Case Study: Talent Mapping – IT Skills

Case Study: Talent Mapping IT Skills for global financial services organisation

The Problem
Our customer is a leader within their highly competitive commercial sector which features an equally competitive candidate market. The in-house recruitment team faced a consistent challenge to attract IT personnel from competitor businesses resulting in rising head-hunter costs and a detrimental impact upon business performance.

What We Did
We conducted a UK-wide talent mapping programme of the IT Skills market, identifying individuals with specific technology experience through networking, analysis and canvassing activity. We researched prominent businesses within the sector and the region to understand talent, earnings and capabilities and identified the talent with the required skills and experience, with additional focus upon our customer’s key competitors where cultural alignment would support candidate assimilation.

The Outcome
A market map with over 1000 individuals was presented to our customer along with analytics from geographical spread, hiring demand, remuneration levels and average role tenure.

Our customer has benefited from a broader candidate pool than their internal team or external providers had traditionally delivered, presenting them with the information to devise effective engagement plans and take greater ownership for the direct hiring of future leaders. This resulted in our customer engaging with the most desired individuals in a series of assessment centres for half of the cost of their traditional recruitment agency solution.

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Case Study: Talent Mapping – Sales and Account Management

Case Study: Providing talent mapping and insights to create talent pipelines for a UK based food manufacturer

The Problem
Our client is a leading fresh food producer to top 4 retailers experiencing headcount, sales and geographical growth. Rapid expansion and increased customer demand placed pressure upon the internal recruitment team to attract high quality sales and account management personnel, which had historically been achieved from a reliance upon recruitment agencies.

What We Did
To ensure our customer was able to directly engage with the most suitable candidates, we conducted Talent Mapping of the UK Food sector market to identify Sales and Account Managers across 30 of their leading competitors, resulting in a detailed report comprising of over 500 individuals, career history, customer experience, product category experience, geographical location and generational variances.

The Outcome
Our research has enabled our client to achieve a short term goal from direct hiring Account Managers from the report resulting in an immediate saving of 20% against like for like spend versus their traditional agency cost.

In addition, our client is now nurturing relationships with other individuals; creating a talent pipeline of future account managers to support long term talent strategies. Focussing upon specific customer and product experience has enabled the recruitment team to directly engage and own the candidate relationship, meaning that they can hire as many of the individuals from our market map at no extra cost.

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Case Study: Talent Mapping – Pensions Director

Case Study: Talent Mapping the UK Pensions market to support the hiring of a Pensions Director for a leading Global Fashion business

The Problem
Our global fashion client required a Pensions Director to join its organisation and wanted to gain an insightful view of UK candidate market for this skill. Whilst technical fit was important our client was keen to ensure that cultural fit featured heavily in the applicants, as such they wanted to engage with candidates earlier in the process than usually conducted with the use of external partners.

What We Did
We conducting talent mapping of the senior Pensions professionals market with particular focus to organisations with a similar value-led culture to that of our customer. 128 candidates were identified and assessed through telephone and face to face engagement in order to present a high quality shortlist to our client. Acting as an extension of our clients business we were able to promote the business and opportunity with full exposure, enabling us to present the potential candidates with the information required to determine their expression of interest or reluctance to progress.

The Outcome
Within 2 weeks our client received a detailed mapping report comprising of 11 shortlisted candidates and other profiles of individuals who either declined interest or failed to make the final shortlist. The provision of information beyond the shortlisted candidates ensured that our client gained a broader view of the market than traditional search partners had delivered. Technical, Competency and Value responses to key questions for shortlisted candidates enabled the ranking of these in order of best fit helping the client to prioritise the order of engagement. Our client was able to conduct its market insight for just a third of the cost of the use of a head-hunter.

The depth and quality of insight provided by Cogito to assist our search for a Pensions Director has been exceptional. Their ability to understand not only the skill but type of person we needed gave us full confidence that they were the right partner. The standard of shortlisted candidates was of the highest standard and we look forward to engaging them on future mapping projectsHead of Recruitment

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Mapping and Insights Case Study: Market Intelligence and Analysis to create direct sourcing strategies for IT skills

The Problem
Our customer is a leader within their highly competitive commercial sector which features an equally competitive candidate market. The in-house recruitment team faced a consistent challenge to attract IT personnel from competitor businesses resulting in rising head-hunter costs and a detrimental impact upon business performance.

What We Did
We mapped the UK IT skills market for individuals with specific technology experience through networking, analysis and canvassing activity. We researched prominent businesses within the sector and the region to understand talent, earnings and capabilities and identified the talent with the required skills and experience, with additional focus upon our customer’s key competitors where cultural alignment would support candidate assimilation.

The Outcome
A market map with over 1000 individuals was presented to our customer along with analytics from geographical spread, hiring demand, remuneration levels and average role tenure.
Our customer has benefited from a broader candidate pool than their internal team or external providers had traditionally delivered, presenting them with the information to devise effective engagement plans and take greater ownership for the direct hiring of future leaders. This resulted in our customer engaging with the most desired individuals in a series of assessment centres for half of the cost of their traditional recruitment agency solution.


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Case Study – Identifying Sales talent within the UK Food sector to create talent pipelines

The Problem
Our client is a leading fresh food producer to top 4 retailers experiencing headcount, sales and geographical growth. Rapid expansion and increased customer demand placed pressure upon the internal recruitment team to attract high quality sales and account management personnel, which had historically been achieved from a reliance upon recruitment agencies.

What We Did
To ensure our customer was able to directly engage with the most suitable candidates, we mapped the UK Food sector market to identify Sales and Account Managers across 30 of their leading competitors, resulting in a detailed report comprising of over 500 individuals, career history, customer experience, product category experience, geographical location and generational variances.

The Outcome
Our research has enabled our client to achieve a short term goal from direct hiring Account Managers from the report resulting in an immediate saving of 20% against like for like spend versus their traditional agency cost.
In addition, our client is now nurturing relationships with other individuals; creating a talent pipeline of future account managers to support long term talent strategies. Focussing upon specific customer and product experience has enabled the recruitment team to directly engage and own the candidate relationship, meaning that they can hire as many of the individuals from our market map at no extra cost.


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Mapping and Insights Case Study: Talent Mapping senior Pensions talent for a global fashion retailer

The Problem
Our global fashion client required a Talent Mapping solution to support the recruitment of a Pensions Director and wanted to gain an insightful view of UK candidate market for this skill. Whilst technical fit was important our client was keen to ensure that cultural fit featured heavily in the applicants, as such they wanted to engage with candidates earlier in the process than usually conducted with the use of external partners.

What We Did
We conducted talent mapping of the senior Pensions professionals market with particular focus to organisations with a similar value-led culture to that of our customer. 128 candidates were identified and assessed through telephone and face to face engagement in order to present a high quality shortlist to our client. Acting as an extension of our clients business we were able to promote the business and opportunity with full exposure, enabling us to present the potential candidates with the information required to determine their expression of interest or reluctance to progress.

The Outcome
Within 2 weeks our client received a detailed mapping report comprising of 11 shortlisted candidates and other profiles of individuals who either declined interest or failed to make the final shortlist. The provision of information beyond the shortlisted candidates ensured that our client gained a broader view of the market than traditional search partners had delivered. Technical, Competency and Value responses to key questions for shortlisted candidates enabled the ranking of these in order of best fit helping the client to prioritise the order of engagement. Our client was able to conduct its market insight for just a third of the cost of the use of a head-hunter.

The depth and quality of insight provided by Cogito to assist our search for a Pensions Director has been exceptional. Their ability to understand not only the skill but type of person we needed gave us full confidence that they were the right partner. The standard of shortlisted candidates was of the highest standard and we look forward to engaging them on future mapping projectsHead of Recruitment


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Intelligent Hiring

Discover, engage and nurture relationships with the perfect talent for your business

In today's competitive recruitment market, finding and attracting the very best talent is perhaps the biggest key to commercial success.

Our Talent Research solutions help you find the people you need, both now and for the future, wherever they may be and importantly, alongside the facts-and-figures, the deep insights we offer enable you to directly engage with this talent in the most effective way to enhance your employment proposition, reduce advertising spend and recruitment agency use.

Knowing precisely where your desired talent is, their remuneration, their career aspirations and what will attract them to your organisation, is a powerful commercial advantage over your less well-informed competitors.    

Our ability to identify and connect with talent helps our customers to hire the best candidates for their business from Executives to Operational roles.  On average our solution is 50% less spend than engaging candidates through a recruitment agency or headhunter, plus our customers own the data which means no more placement fees in the future.

So how can we help you?  

 

iHeadhunt

For senior and executive hires, we provide you with deeper insight into the candidate market than you get through a traditional headhunter approach.  We engage with individuals who match your person and role specification, discovering if they want to work for you, and if they don't why.  We then assess them against role competencies and provide you with a shortlist of interested candidates, along with demographic, competitor, organisational and reward insights to support benchmarking and development of the role proposition.  You own all of the candidate data, which means no placement fees!  

 

Talent Pipelines

For multiple orproject based hiring, our deep-dive research and ability to assess technical competence and fit, provides you with the platform to build direct relationships with the best people in the market for immediate recruitment campaigns and longer term talent hiring needs.  Individuals are presented in three key categories: 1) those interested in working for now, 2 ) those interested in working for you in the future and 3) those who have yet to decide.

In our engagement with prospective talent we discover what they think of your brand, what they think of working for you and how you can best attract them in the future.  Using this insight, we then work with you to build effective communication which nurtures relationships and converts them into direct hires without placement fees.

 

People Analytics and Insights

Offering a broader outlook, our People Analytics Reports provide deep analysis of specific skills markets to highlight external factors and key trends, so that you can create fact-based people strategies which enables you to improve recruitment quality, increase retention and gain increased return upon recruitment spend.

We help you to understand external hiring demand, career pathways, tenure trends, motivators and geographical spread of talent, which gives you a clear commercial advantage over just-in-time recruitment.

 Here's what our customers say...

"In engaging Cogito on a series of mapping and research programmes we have been able to make significant steps in our direct sourcing strategy.  Our recruitment team have become empowered through the external candidate data and competitor insight delivered by Cogito, which has enabled us to directly engage with candidates who would not usually be aware of our vacancies.

This increased access to candidates with increased knowledge of the market across multiple disciplines has helped us to increased direct sourcing performance and reduce cost per hire.  We consider Cogito to be a key strategic partner and look forward to benefiting further from their consultative approach and insightful solutions."

Richard Frost, Head of Talent - Natures Way Foods

 

“The consultative approach and ability to gather and analyse market data provided our business leaders with the deep insight required to support them in making the strategic decision to expand our geographical footprint within the UK.  We consider Cogito to be a partner who puts our goals first and one which we will continue to work with in the future as key component of model.”

Kim Randers, VP HR Europe - Fleetcor

 

“Operating in a highly competitive market and as a business placing high emphasis on employing individuals against our values, it is vital that we work with a partner who understands our organisation and our future.  Cogito completely get it; their research solutions have enabled us to engage with people we would not normally attract. As a partner they have offered consultative advice to help us shape propositions to ensure that we are able to achieve our goals.” 

Tony Taylor, CEO - British Ceramic Tile


 

Senior Talent Mapping for a world-reknowned global retail brand

Sales Talent Insights across the UK Food Sector

Analysing IT skills and market trends to create talent pipelines

Value of Talent Mapping

Executive Talent Mapping

Employer Brand Perception


Get started now – arrange your free consultation  |  Call 0117 456 3390 or email connect@cogitotalent.com